Overview

Create a microlearning curriculum for email writing for corporate professionals. 

The Details

Email writing is a crucial function of the business world. Research shows that 91% of employees communicate with their clients through email and 61% prefer it over other communication methods. Based on this, I developed a microlearning curriculum that breaks down the skills needed to write professional emails with strong calls to action into small lessons that can be completed daily in as little as 3-minutes. 

What I Did

I pulled from articles published by Grammarly to establish a set of behaviors and the knowledge needed to write professional emails with strong calls to action. I curated the list so that the most foundational skills and knowledge were taught first so that complexity gradually increased as learners progressed through the curriculum. 

After establishing which skill would come first, I storyboarded the first lesson and created its microlearning in Articulate Storyline. After working through a few iterations of what the completed microlearning looked like, I developed an introductory video for the curriculum. This video established the “why” for the learner, how the curriculum functioned, and provided directions for benchmarking emails before starting the first microlearning. 

After the video was created, I storyboarded and created every other microlearning in the curriculum. 

What I Learned 

Of no surprise to me, I learned that there are many ways in which I can improve my own email writing. Even though I’ve read and written countless emails, I’ve never been formally trained on writing them. The Grammarly articles I used were invaluable for the creation of this curriculum. 

Although I have used some level of UX/UI design in every learning solution I have ever developed, this was the first time I created microlearning that deployed the principles of UX/UI design to this level. Every selection, every move the learner makes is rewarded or reinforced with a visual or auditory signal. It took a great deal of development time to create the first microlearning, but once it was built, I had an incredibly detailed template to use over and over again.